What is Mobile Geddon?

[shoppingswag]

What is Mobile Geddon?

[thaichacha]

Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices. Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.

[neelseowork]

Mobilegeddon is the name first dubbed by Chuck Price in a post written for Search Engine Watch on March 9, 2015. The term was then adopted by webmasters and web-developers to Google's algorithm update of April 21, 2015.

[mihirthakur]

Its a webmaster's algorithm to rank webpages that loads quickly on a smartphone.

[Kailash]

Websites that are mobile friendly--and popular--will go to the top of the results. Sites that are deemed not friendly--text that's too small, sites that take long time to load and are graphics heavy and hard to navigate, get less favorable exposure. Desktop search results remain the same.