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thaichacha
03-30-2019, 12:49 AM
What is the possible impact of Ad Rank on Cost per Click?
rscomponentseo
03-30-2019, 02:17 AM
Ad rank defines the actual cost per click that your opponents pay when someone clicks on their ads.

The CPC can be calculated as Price by you = The ad rank of the person below you / your quality score + $0.01.
mihirthakur
03-30-2019, 02:20 AM
If you're adrank/adquality is above average you'll get a better CTR that will help us to bid less.