What is the possible impact of Ad Rank on Cost per Click?

[thaichacha]

What is the possible impact of Ad Rank on Cost per Click?

[rscomponentseo]

Ad rank defines the actual cost per click that your opponents pay when someone clicks on their ads.

The CPC can be calculated as Price by you = The ad rank of the person below you / your quality score + $0.01.

[mihirthakur]

If you're adrank/adquality is above average you'll get a better CTR that will help us to bid less.