What is the meaning of Ad Rank? [Archive]

Neo_5678

03-30-2019, 02:05 AM

Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP). The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword's Quality Score.