PDA

View Full Version : How can you do SEO for a video?



pharmasecure
04-05-2019, 01:21 AM
How can you do SEO for a video?

John-Smith
04-05-2019, 01:50 AM
Follow the given link: https://www.advancedwebranking.com/blog/seo-tips-for-videos/

It might help you.

Neo_5678
04-05-2019, 02:28 AM
John shared a useful link!

dennis123
04-05-2019, 05:48 AM
9 Ways to Optimize Your Video for Search
#1: Choose the Right Video Hosting Platform
When choosing your video hosting platform, you’ll need to consider the reasons why you want your videos to rank, according to Phil. Are you optimizing your video to gain site traffic and new leads? Or is your goal more general thought leadership and brand awareness?
If you’re less concerned about getting traffic to your website, and more focused on general brand awareness, YouTube and Vimeo may be options to explore. The thing with platforms of this nature if that once your video is indexed, most of the traffic goes to them rather than your own website. This can lead your would-be site visitors to get lost in a sea of competing traffic (like the suggested videos that appear after yours on YouTube).

“If you’re more focused on gaining on-site traffic to push leads towards conversion, then exploring alternative hosting platforms that support this capability is the way to go,” says Phil. “For instance, Wistia automatically inserts SEO metadata (JSON-LD, which is the lightest weight and fastest) to up your likelihood of being indexed.”This is not the case for all hosting solutions so it’s important to do your research when exploring your options. For example, some platforms use Schema markup, which doesn’t work quite as well as JSON-LD, and others require you to create a video sitemap (which is not an easy task!).

#2: Insert a Video Transcript
As you’re scrolling through your Facebook feed, you likely see several videos with captions alongside the video so you’re able view it without disturbing your housemates. The text that pairs with your video is known as a video transcript.

Not only do video transcripts make your videos more accessible to a larger audience, they make your videos more scrapable by search bots since there’s additional text on the page.

“Transcripts act as page copy,” says Phil. “It’s more indexable text that means you can rank for more queries.”

Phil also advises paying more attention to transcripts when the video is longer-form and a main focus of the page, since in these scenarios transcripts will have even more of an impact on rankings.

#3: Make Sure Your Thumbnail Image Is Engaging
The video thumbnail is what the searcher will see when your video is indexed, therefore it plays a significant role in whether people click. You want to think of your thumbnail image similar to how you think of cover of a book or the homepage to your website. It needs to be compelling, relevant, and all around beautiful!
At Wistia, we found that our videos with custom human thumbnails receive a 30% higher play rate than those without. Check out the thumbnail below from Moz. As you can see, it’s high-quality, engaging, and contains a human. When Moz shoots their Whiteboard Friday video each week they actually take the time to shoot a series of photographs to serve as the thumbnail image.

“Your video thumbnail is more important than your title because it determines whether or not people will click,” says Phil.

Make sure it’s also relevant to what you’re trying to rank for. For example, in the search below I typed in “how to waterski.” It’s clear that the second listing wins the thumbnail competition since there’s actually a person doing the thing that I’m searching for. The other two videos listed show someone sitting on the dock and sitting in the water, which is not as relevant or enticing.

#4: Pay Attention to the Title and Description of Your Video
Just like they do for a blog post, the title and meta description play a factor into ranking videos. Spend time crafting an engaging video title and description. Do keyword research to ensure you’re targeting keywords that people are actually searching for.

#5: Ensure the Rest of Your Page Is Relevant to the Video and Optimized for SEO
You can’t rely solely on optimizing your video to receive placement on the SERPs. It’s still just as, if not more important that the page itself is also optimized for SEO, or the search engines won’t bother to crawl it in the first place.

“If your video isn’t ranking it could be because your page is awful,” says Phil.
While it can be challenging to get your website ranked organically, if you continue to create high-quality content and ensure the technical SEO components are in place, then rankings will come.

The other piece is ensuring the video is relevant to the page you’re embedding it on. “You need to ask yourself: does this page relate to the video in question or is it generic?” says Phil. If the page is generic and the video is just thrown on there, then the chances of it ranking are low.

#6: Embed the Video You Want Ranked First on the Page
“Google typically indexes only one video per page,” says Phil. “If you're including multiple videos on a page, ensure that video is first.”

Each of the above three YouTube profiles features multiple videos, yet Google typically only indexes one video per page, highlighting the importance of focusing on your best-performing video content

The search engine crawlers usually stop crawling for videos after that first video. Phil also explained that having multiple videos on the page is probably not the best idea if you’re trying to optimize for one video specifically. Keeping the page focused around that video will ensure it receives the traction it deserves, which leads me into tip #7...

#7: Make the Video the Focus of the Page
Time and time again I’ve seen websites where the video is hidden or below the fold so users have to scroll and scroll and scroll until they finally land on the video. This naturally leads to low plays and play rates because people don’t want to go out of their way to hunt for the video. Search crawlers also are unlikely to go out of their way to index a hidden video.

“If the video is hidden or embedded far below the fold, then your chances of having it ranked swiftly drop,” says Phil.

The best way to increase your video’s crawlability factor is to make it the focus of the page. See the example below, where the video on Steve & Kate’s Camp “people” page is the main focus of their homepage, with hero image placement.
#8: Don’t Embed the Same Video in Multiple Places
Have you ever played a match of tennis against yourself? Well, that’s essentially what you’d be doing by embedding your video on multiple pages. It’s important to avoid this as there’s no sense in competing against yourself.

“If your page and video are both relevant to each other, and you're hoping to ensure that page and video get ranked, then there’s no sense in embedding the video elsewhere on your public facing website,” says Phil. “You’d essentially be competing against yourself, which is illogical.”

#9: Don’t Rely Solely on SEO to Promote Your Video
Lastly, it’s important to remember that SEO isn’t reliable. Google is constantly changing their algorithms, video is evolving at a lightning-speed pace, and relying on search bots to rank your videos is not a consistent strategy to guarantee eyes on your videos.

“SEO is hard to control, and constantly changing so if you’re truly looking to get more clicks and eyes on your video, investing in paid video advertising is a strategic route,” says Phil.

yuva12
04-05-2019, 05:53 AM
The most important strategy to boost ranking of your videos is to provide engaging video content for your viewers. You should start by identifying your main objectives for videos created. Describe your goal for each your video (or series) in a single sentence.

sarita670
04-05-2019, 05:56 AM
I personally did the following changes and it gave me beneficial reports
- Analyse what people are searching for your product
- keep long captions with keywords in it
- increase your keyword density in description.

amarnathsmm
04-05-2019, 10:38 AM
If you having the video in your website make sure to use video schema.

nikki shah
04-06-2019, 12:36 AM
9 Ways to Optimize Your Video for Search
#1: Choose the Right Video Hosting Platform
When choosing your video hosting platform, you’ll need to consider the reasons why you want your videos to rank, according to Phil. Are you optimizing your video to gain site traffic and new leads? Or is your goal more general thought leadership and brand awareness?
If you’re less concerned about getting traffic to your website, and more focused on general brand awareness, YouTube and Vimeo may be options to explore. The thing with platforms of this nature if that once your video is indexed, most of the traffic goes to them rather than your own website. This can lead your would-be site visitors to get lost in a sea of competing traffic (like the suggested videos that appear after yours on YouTube).

“If you’re more focused on gaining on-site traffic to push leads towards conversion, then exploring alternative hosting platforms that support this capability is the way to go,” says Phil. “For instance, Wistia automatically inserts SEO metadata (JSON-LD, which is the lightest weight and fastest) to up your likelihood of being indexed.”This is not the case for all hosting solutions so it’s important to do your research when exploring your options. For example, some platforms use Schema markup, which doesn’t work quite as well as JSON-LD
......................................

Why don't you share the link of resource instead!

Sara James
04-06-2019, 12:57 AM
Did you mean Youtube SEO?

davidweb09
04-07-2019, 11:15 AM
You have to use unique Title, Description for your video & start promotion through social media.

MonicaWright
03-03-2020, 05:39 AM
How can you do SEO for a video?

Dear Friends, no doubt SEO can generate impressive results by generating organic traffic. But SEO takes few months to generate results.
As compare to SEO, video marketing can produce quick traffic and leads.

Video marketing in most demanding these days. To create my videos, I usually use Selfaniamte .com
Selfanimate is a free DIY video maker with AI technology.

swaroop
03-03-2020, 07:11 AM
The most important strategy to boost ranking of your videos is to provide engaging video content for your viewers. You should start by identifying your main objectives for videos created. Describe your goal for each your video (or series) in a single sentence.

rickylarson
03-04-2020, 01:45 AM
There are some ways to get the ranking of a video. The ways are following
a) Know your audience
b) Use social media
c) Optimize your video title
d) Optimize your video description
e) The best content

Best SEO Services Company (https://www.solutionsurface.com/seo-services/)

justinrobinson
03-04-2020, 02:00 AM
Below are the few pointers for Video Optimization:

Embed Videos In Your Blog Posts
Share Your Videos On Social Media
Announce New Videos to Your Email List
Announce New Videos to Your Email List
Publish a Transcript Below Your Video
Put The Video at The Top Of Your Page