What role does the content play in effective Search Engine Optimization?

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What role does the content play in effective Search Engine Optimization?

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Have you heard about "Content is the King"

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Most marketers are aware of the phrase “content is king”, yet the importance of content marketing continues to be underestimated. Let us know the importance of content marketing and how it is a major in digital marketing.

Definition of Content Marketing
Content marketing is a strategic marketing technique that aligns business and consumer information needs with relevant content. Content can act as a means to attract, engage and convert a specific targeted audience. From blogging and social media to white papers and eBooks, marketers use a variety of content marketing tactics to market itself.

Content marketing looks like stories, which can take many forms. Some of the most common include:
Infographics
Photos
E-books
Blogs
Interactive infographics
Motion graphics
Videos
Slideshows
Website
Social media, etc.

Each type of content marketing (http://www.9and9.com/Digital-Marketing-Services/) has its own unique benefits, so it’s important to learn how to identify the right format to tell your story most effectively.

Importance & Benefits of Content in Digital marketing:

1. Educational Benefits
Whenever a client decides to buy your product, he/she is constantly looking for some good insight into its pros and cons i.e. for some really valuable education about the product. This part can be best handled by the content that you decide to put on your website. It can be blogs, videos, feedbacks, testimonials etc. that showcase the advantages they will gain from using it.

2. Promotes SEO
Content plays a vital role in optimizing your website to appear in the top results of the user’s search keywords. Google’s algorithms are working towards making it a big factor for calculation of the rank of a website. The better the content you write, the higher the rank you achieve. The concept of SEO revolves around backlinks, guest posting, keywords usage etc. and all of this can be improved by writing high-quality content.

3. Develops Link Building
If you write really good content, other companies might want you to write a guest blog for them in return for which they can put your website link on their page. This will greatly increase your traffic and attract more potential customers to your website.

4. Improves Brand Trust
When your content gets ranked higher by the search engines, people start knowing about your brand and it gives them a sense of trust for it. They trust Google results a lot and when it shows your website as a solution to their query, they start confiding in your services and products. This way, you also build your reputation in the market, which is highly essential to succeed in this domain.

5. Keeps You Ahead of the Competition
If there are two sites selling the same product and if one of them has really good and engaging content, it is likely to receive more shares and sales, which clearly indicate that the content should, in no way, be compromised.
No matter how old any industry grows, content will still remain the king in the digital world. A digital marketing agency focuses just on creating unique content and other things simply follow as a result. Great Content comprises maximum percentage of how the success rate will be as several other things depend on that. So make sure to have the classiest and the most unique content for it will fetch great audience and hence higher success rate.