MVMInfotech
04-17-2019, 12:00 AM
What is the difference between Branding and Direct Marketing?
pharmasecure
04-17-2019, 01:10 AM
Whereas direct response marketing usually centers on sales inducements to drive demand, long-term brand building focuses on driving up the perception of worth of the product or service. In essence, brand management is used to increase profit margin over time so the company earns more on each sale.
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