What Will Frequency Capping Do?

[dennis123]

What Will Frequency Capping Do?

[traveloweb]

Hi,
Frequency capping is a term in advertising that means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular advertisement. This restriction is applied to all websites that serve ads from the same advertising network.

[Saravanan28]

Frequency capping allows you to control the number of times the same user will see your ad in a given time period. To my knowledge this is only available on the Display Network and it should also be noted that the capping is based on ip addresses and devices so it could also block your ads from different user who are in the same office or on the same device.