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traveloweb
04-18-2019, 08:00 AM
Hi,
Explain how does a Google auction work?

yuva12
04-18-2019, 08:02 AM
I think you mean Google AdWords auction, i don’t know about Google Auction.

When someone searches, the AdWords system finds all ads whose keywords match that search.
From those ads, the system ignores any that aren't eligible, like ads that target a different country or are disapproved.
Of the remaining ads, only those with a sufficiently high Ad Rank may show. Ad Rank is a combination of your bid, ad quality, and the expected impact of extensions and other ad formats.

brandmedia
04-19-2019, 01:57 AM
The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click!

shimar567
03-17-2020, 08:41 AM
The auction determines whether or not the ad actually shows and in which ad position it will show on the page. Here's how the auction works: When someone searches, the Google Ads system finds all ads whose keywords match that search. ... Of the remaining ads, only those with a sufficiently high Ad Rank may show.

Mecanertech
03-18-2020, 08:21 AM
An auction is usually a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder.