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rscomponentseo
04-23-2019, 03:23 AM
How has Hummingbird changed the landscape of search?

evargro
04-23-2019, 05:36 AM
Hummingbird is the codename given to a significant algorithm change in Google Search in 2013. Its name was derived from the speed and accuracy of the hummingbird. "Hummingbird" places greater emphasis on natural language queries, considering context and meaning over individual keywords.

RH-Calvin
04-23-2019, 09:42 AM
Hummingbird is about synonyms but also about context. Google always had synonyms, but with Hummingbird it is also able to judge context - thereby judging the intent of a person carrying out a search, to determine what they are trying to find out.

brandmedia
04-23-2019, 11:49 PM
Hummingbird is designed to understand the nuances of a conversational query, and to parse the meaning inherent in the content, especially with the concept of voice search.

While any change to Google’s search engine protocols is routinely answered with a cry of frustration from SEOs and webmasters, Hummingbird shows no signs of significantly changing the search engine optimization landscape. If you are following best SEO practices, there should be little or no adverse affects on your sites.