What is attribution in Google Analytics?

[dennis123]

What is attribution in Google Analytics?

[yuva12]

Attribution is the process of identifying a set of user events across screens and touch points that contribute in some manner to a desired outcome, and then assigning value to each of these events.

[rscomponentseo]

An attribution model is a rule or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. In contrast, the First Interaction model assigns 100% credit to touchpoints that initiate conversion paths.

[mansi123]

This is a model of the rule or set of rules that they created how-to sales and conversions is assigned to touchpoint in conversion paths.

[mihirthakur]

Set of events through which user visit your website.

[amarnathsmm]

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

[RH-Calvin]

Attribution in the world of Google Analytics is giving credit for completing something or visiting the site, to some type of source and/or campaign.

[blackmagicislam]

thanks for your interest.impressive