View Full Version : For Direct Response Marketing, Which Is The Ideal Bidding Model?

05-01-2019, 08:28 AM
For Direct Response Marketing, Which Is The Ideal Bidding Model?

05-01-2019, 08:58 AM
Direct Response is any form of Marketing where the customer is asked to respond to the ad in a way that can be tracked back.

05-02-2019, 12:39 AM
Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views you can determine which strategy is best for you. In this article, we'll describe how to use your advertising goals to choose your bid strategy.

If you're focusing on gaining clicks to generate traffic to your website, there are two cost-per-click bid strategies to consider:

Maximize Clicks: This is an automated bid strategy. It's the simplest way to bid for clicks. All you have to do is set a daily budget, and the Google Ads system automatically manages your bids to bring you the most clicks possible within your budget. Learn more About Maximize Clicks bidding.

Manual CPC bidding: This lets you manage your maximum CPC bids yourself. You can set different bids for each ad group in your campaign, or for individual keywords or placements. If you've found that certain keywords or placements are more profitable, you can use manual bidding to allocate more of your advertising budget to those keywords or placements. Learn more About Manual CPC bidding.