What is considered as more significant, creating content or building backlinks?

[WoodsPainting]

What is considered as more significant, creating content or building backlinks?

[RH-Calvin]

Both content and backlinks are important for generating high quality traffic and ranking keywords higher in search engines.

[eCommerceChamp]

Creating content is the best way for digital marketing or promote the website among the visitors. In search engine results the content improves the visibility of your website on the search results.

[Piyusha]

These both are equally important. I mean that't true that 'Content is king' but if the quality content get the relevant backlinks then the website ranking at SERP will boost up.