View Full Version : List The Laws Of Email Marketing?

05-10-2019, 09:38 AM
List The Laws Of Email Marketing?

05-11-2019, 01:20 AM
Here are the 7 Email Marketing Spam Laws You Need to Know:

1.Opting In.
2.Don't Use False Or Misleading Header Information.
3.Don't Use Deceptive Subject Lines.
4.Identify The Message As An Ad.
5.Tell Recipients Where You're Located.
6.Tell Recipients How To Opt Out Of Receiving Future Email From You.
7.Honor Opt-out Requests Promptly.

05-13-2019, 01:02 AM
1. Make sure you have permission to email the people on your list
2. Don’t utilize misleading header information
3. Identify your email as an advertisement
4. Include address
5. Include an approach to quit getting future emails from you
6. Honor opt-out requests promptly
7. Forward-to-a-friend schemes

salman gee
05-27-2019, 06:21 PM
Did you know there’s a law in the U.S. about sending emails? It’s called the CAN-SPAM Act. And if you’re “promoting or advertising a commercial product or service through electronic communication,” you have to comply with the law or face some hefty penalties. VerticalResponse is here to break through the jargon and help you understand the rules.

Before we dive in, let’s quickly look at the law’s history. In 2003, President George W. Bush signed the CAN-SPAM Act bill into law to stop the onslaught of spam that was landing in everyone’s inbox. The law was subsequently updated in 2008.

“Some small businesses may be aware of certain conditions specified within the CAN-SPAM Act, but I think that very few are familiar with the entirety of the law,” said Jesse Ignell, a marketer for Computer Market Research. With Ignell’s help, we’ll outline the seven key components of the law that you, the email sender, should know and follow:

1. Tell readers where your email is coming from
The law focuses on transparency. The “From,” “To” and “Reply to” labels need to tell the recipient where the email comes from. In other words, these fields should contain the sender’s name or the business name.

2. Write an honest subject line
Your subject line should reflect what’s in the email. You can’t be deceptive here. In other words, don’t write “Claim your $500 gift card” in the subject line to get people to open an email that’s really about a new product. Here’s a snapshot of a few to-the-point subject lines:
3. Recognize you’re sending an ad
We strongly suggest that you get permission from all of your subscribers before sending emails, especially with the European Union’s General Data Protection Regulation in effect. And most email service providers, like VerticalResponse, require you have permission before sending any email through their service. The only time you don’t have to warn readers about ads? If everyone on your list has agreed to receive your emails.

4. Give a physical address
Each email must contain the postal address for the person or business sending the email. Doing this helps to show your business is a credible one, and offers another way for your recipients to opt out of your emails if they need to.
5. Every email needs an easy opt-out option
Your subscribers must be able to easily unsubscribe from your messages. You have to give this option to your subscribers in every message you send. At the bottom of the email, you can provide a link to unsubscribe. Here’s an example of an opt-out option (look for the “Unsubscribe” link at bottom):