What is conversion value AdWords?

[dennis123]

What is conversion value AdWords?

[yuva12]

AdWords CTR varies a lot depending on your industry, your budget and your keywords. However, according to most marketing surveys, the average CTR is about 2% - going up to 3% in some industries

[pharmasecure]

Adwords Conversion Value Or Value Per Conversion: Value-per-conversion is the amount of expected profit or value you gain from each conversion.

[GeethaN]

In simple words, any action which brings some value to the advertiser can be considered as “conversions”. ... It depends on your business and website type what action is valuable to your business and which you assign as a conversion to AdWords. For instance, an e-commerce site owner would want to track his sale records.

[nicksavoia]

Conversion value is to measure - how much traffic converted into leads.

[RH-Calvin]

A conversion value is a numerical value that you assign to specific conversions in order to represent their impact to your business. The major benefit to assigning conversion values is to help you track, optimize, and report on your return on ad spend (ROAS).

[GeethaN]

In simple words, any action which brings some value to the advertiser can be considered as “conversions”. ... It depends on your business and website type what action is valuable to your business and which you assign as a conversion to AdWords. For instance, an e-commerce site owner would want to track his sale records.