Average Postion

[tradingstacks]

why my avg position is going down?

[qtechservers]

What source did you use to find that out? Any recent changes you've done?

[salman gee]

Yesterday morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year.

What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your Quality Score. Ad Rank, in turn, determines where your ad lands in the paid search results—it determines your ad’s position.
Ad position refers to the ordering of the paid search results, but not the location of the paid search results. In other words, if you achieve the top ad position (1) in a given auction, that doesn’t necessarily mean that your ad is showing at the top of the SERP. It could very well be showing under the organic search results.

As such, your average position doesn’t tell you the whole story in terms of where your Search ads are showing. Certainly, this caveat has caused business owners and account managers alike some confusion.

First, let’s talk about why Google Ads is doing this. Then, we’ll dive into some of the reactions from WordStream employees and other PPC experts. We’ll wrap up with some perspective and a couple action items.
In short: because Google doesn’t think it’s a terribly useful metric anymore.

Accordingly, last November, Google Ads rolled out a suite of new metrics pertaining to auction performance and SERP visibility:

Top impression rate tells you the percentage of your total impressions that are coming from the top of the SERP (above the organic results).

Top impression rate = Top impressions / Total impressions

Absolute top impression rate tells you the percentage of your total impressions that are coming from the very top of the SERP.

Absolute top impression rate = Absolute top impressions / Total impressions

Top impression share tells you the rate at which you’re turning opportunities to appear at the top of the SERP into actual impressions at the top of the SERP.

Top impression share = Top impressions / Eligible top impressions

Absolute top impression share tells you the rate at which you’re turning opportunities to appear at the very top of the SERP into actual impressions at the very top of the SERP.