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tradingstacks
05-27-2019, 08:35 AM
why my avg position is going down?

qtechservers
05-27-2019, 11:13 AM
What source did you use to find that out? Any recent changes you've done?

salman gee
05-27-2019, 05:23 PM
Yesterday morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year.

What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your Quality Score. Ad Rank, in turn, determines where your ad lands in the paid search results—it determines your ad’s position.
Ad position refers to the ordering of the paid search results, but not the location of the paid search results. In other words, if you achieve the top ad position (1) in a given auction, that doesn’t necessarily mean that your ad is showing at the top of the SERP. It could very well be showing under the organic search results.

As such, your average position doesn’t tell you the whole story in terms of where your Search ads are showing. Certainly, this caveat has caused business owners and account managers alike some confusion.

First, let’s talk about why Google Ads is doing this. Then, we’ll dive into some of the reactions from WordStream employees and other PPC experts. We’ll wrap up with some perspective and a couple action items.
In short: because Google doesn’t think it’s a terribly useful metric anymore.

Accordingly, last November, Google Ads rolled out a suite of new metrics pertaining to auction performance and SERP visibility:

Top impression rate tells you the percentage of your total impressions that are coming from the top of the SERP (above the organic results).

Top impression rate = Top impressions / Total impressions

Absolute top impression rate tells you the percentage of your total impressions that are coming from the very top of the SERP.

Absolute top impression rate = Absolute top impressions / Total impressions

Top impression share tells you the rate at which you’re turning opportunities to appear at the top of the SERP into actual impressions at the top of the SERP.

Top impression share = Top impressions / Eligible top impressions

Absolute top impression share tells you the rate at which you’re turning opportunities to appear at the very top of the SERP into actual impressions at the very top of the SERP.

piqued
05-28-2019, 08:44 AM
Here are some of the best ways to improve your ad rank that don't require raising bids.
Quality Score and the Ad Rank Formula. ...
Use Search Terms as Keywords. ...
Work on your Ad Relevance. ...
Use the Keyword Tool. ...
Work on Improving your Website. ...
Include Main Keywords in the Meta Tags of your Website.

ametuniversity
05-28-2019, 08:56 AM
Google Ads will sunset the average position metric in September 2019. ... Here's what the experts are saying about the average position ... averages to identify my success with the account and to know where I should adjust.”.