Explain how does Ad Rank impact Cost-Per-Click?

[PoolMaster]

Explain how does Ad Rank impact Cost-Per-Click?

[nikki shah]

Ad Rank is that it plays a huge role in determining the actual cost-per-click that your competitors pay when someone clicks on their ads: Google charges Cost-per-click or CPC whenever someone clicks on your ad.

[WoodsPainting]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... The relevance of each keyword to its ad group.

[psharma]

high ad ranks leads to low bid

[Jessicad0505]

A less known (and more confusing) fact about Ad Rank is that it plays a huge role in determining the actual cost-per-click that your competitors pay when someone clicks on their ads: Google charges Cost-per-click or CPC whenever someone clicks on your ad.

[sohailkhan]

AD rank determining the actual cost-per-click that your competitors pay when someone clicks on their ads Google charges Cost-per-click or CPC whenever someone clicks on your ad

[Gaurav06]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads.

[Paro]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... Landing page quality and relevance. The relevance of your ad text.