What is not set and not provided in Google Analytics?

[pharmasecure]

hi

What is not set and not provided in Google Analytics?

[nikki shah]

'Not set' denotes that Google Analytics didn't receive any information for the item (dimension) you selected. It's generally associated with any direct/referral visit since it does not have campaign information such as keyword, match type, etc. associated with the visit.

[WoodsPainting]

To protect user privacy, queries made a very small number of times or containing personal or sensitive information are grouped as "(not set)"

[eCommerceChamp]

A big number of search results in GA are listed as ‘not provided’. If a user is logged into a Google product when searching, their search is conducted over SSL. As such, the referral data relating to that search is hidden.

In order do check out the ‘Not Provided’ Keywords we can add a filter. The instruction is below:
1) In your Analytics account, head to Admin, then Profiles.
2) Click the name of the profile you want to work with, and select the Filters tab.
3) Create a new filter in your Analytics account:

The purpose of this filter is to extract the ‘not provided’ terms. To do this, extract the URL and rewrite the two in place of the original ‘not provided’ text. Although this doesn’t reveal the exact keyword, it can help you to understand where that traffic is going and whether you need to dig deeper with other techniques. (The important part — the rewrite — is highlighted in red in our screenshot.)