What is RankBrain and why does it matter?

[himanshu]

What is RankBrain and why does it matter?

[itznehamali]

My Friend, I didn't hear it before. So, no idea about. If someone has, please explain.

[davidweb09]

RankBrain is artificial intelligence program which help to filter the search results. https://www.seerairmiami.com/

[manishah]

Rank Brain is the name of the AI program (artificial intelligence) that Google employs to understand search queries. It embeds written language into mathematical context, calling them vectors, and uses this format to understand searches.

[Lukedawn]

Rank brain is the Artificial Intelligence to filter the search engine

[amarnathsmm]

RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular rare or one-of-a-kind queries.

[tanwirjain]

AI is the future so i will choose rankbrain

[RH-Calvin]

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

[riya]

Google has adopted machine learning technology to its core algorithm called Rank Brain

[psharma]

RankBrain is a machine learning-based search engine algorithm, the use of which was confirmed by Google on 26 October 2015. It helps Google to process search results and provide more relevant search results for users.

[salman gee]

As marketers, we spend a lot of time thinking about SEO and how to get our content to the top of the search engine results pages (SERPs).

We’re often so focused on the marketing performance of our own businesses that we forget that search engines are businesses, too.

Their goal, put simply, is to deliver the best answer, the fastest.

Like any competitive business, the search engine that’s able to deliver on this promise the best is the one that will win the lion’s share of the market (or in this case, searches).

Right now, that company is Google.

One way that Google is working on delivering the best results to the people searching on its platform is through the use of artificial intelligence (AI) and machine learning. Specifically, it is increasingly relying on a proprietary AI engine it has dubbed “RankBrain” - instead of more traditional mathematical algorithms, as has historically been the case - to determine rankings.

For marketers who want to keep their content at the top of the SERPs, it is important to understand the difference between algorithms and RankBrain, and how RankBrain works, because it has a direct impact on how their content should be structure and optimized.

What Are Google’s Algorithms?
Throughout its history, Google has used a variety of algorithms (essentially, a set of programmed rules that computers use to solve problems) to determine how web pages should rank in search results.

PageRank, named after Google co-founder Larry Page, was the company’s first algorithm. It was developed in 1996 by Larry Page and his co-founder Sergey Brin while they were students at Stanford University relied on the number of quality of links that pointed to a webpage (what Brin called “link popularity”) as a measure of that page’s importance. The more important the page, the higher it would rank.

Since the introduction of PageRank, Google has continued to introduce new algorithms (with animal themed names) including Google Panda (2011), Google Penguin (2012), Google Hummingbird (2013) and Google Pigeon (2014) in an effort to continuously improve the quality of search results it delivers by reducing webspam and preventing marketers and SEOs from “gaming” the system through tactics like purchasing backlinks, stuffing their web pages with keywords, etc..

Today, there are over 200 ranking factors in Google’s algorithm, many of which Google has not disclosed.

(They also change a lot, resulting in many marketers becoming frustrated and declaring the death of SEO.)

What is RankBrain?
RankBrain is a type of algorithm that relies on machine learning (a form of computer program that can automatically access data and use it to learn and improve from experience) to sort through all of the possible search results for a user’s query and rank those results in the order that will best meet the intent and needs of that user.

RankBrain was first introduced by Google in 2016 in an effort to improve its ability to relate individual web pages to broader concepts, which in turn is designed to increase the usefulness and relevance of search results on Google.

Here's what Google itself had to say about RankBrain on Twitter:

[shoppingswag]

RankBrain is an artificial intelligence system that’s being applied to and used with Google’s current search engine algorithms to provide better results to user queries. Rooted in machine learning, RankBrain will use mathematical processes and an advanced understanding of language semantics to gradually learn more about how and why people search, and apply those conclusions to future search results.

[akshaypandit]

It's an Ai Based program to rank website.

[nikki shah]

RankBrain is a machine learning-based search engine algorithm, the use of which was confirmed by Google on 26 October 2015. It helps Google to process search results and provide more relevant search results for users.

[imriakapoor]

This is a basic question & can be easily searched from Google

[Gaurav06]

relies on machine learning to sort through all of the possible search results for a user’s query and rank those results in the order that will best meet the intent and needs of that user.

[mihirthakur]

rank brain uses artificial intelligence to rank website.

[yuva12]

RankBrain is a machine based learning artificial intelligence (AI) system, that helps Google to process search queries and provide more relevant search results to its users.