What is the possible impact of Ad Rank on Cost per Click?

[HeavenlyBorn]

What is the possible impact of Ad Rank on Cost per Click?

[pharmasecure]

A less known (and more confusing) fact about Ad Rank is that it plays a huge role in determining the actual cost-per-click that your competitors pay when someone clicks on their ads: Google charges Cost-per-click or CPC whenever someone clicks on your ad.

[shoppingswag]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. The relevance of each keyword to its ad group.

[imriakapoor]

A less known (and more confusing) fact about Ad Rank is that it plays a huge role in determining the actual cost-per-click that your competitors pay when someone clicks on their ads: Google charges Cost-per-click or CPC whenever someone clicks on your ad.

[yuva12]

Ad Rank is the underlying concept which decides which Ad will show on which position.
Ad Rank = Your CPC bid * (Quality Score[80% weight] + Ad Extensions[20% weight])
CPC is cost per click you are willing to pay
Quality score is measure automatically based on your Keyword CTR, Ad relevance & Landing Page Quality
Ad extensions are now required to be used in all Ads

[nikki shah]

A less known (and more confusing) fact about Ad Rank is that it plays a huge role in determining the actual cost-per-click that your competitors pay when someone clicks on their ads: Google charges Cost-per-click or CPC whenever someone clicks on your ad.

[dombowkett]

CPC depends upon your chosen keywords for Google AdWords campaign.

[vigneshtech]

In Google AdWords, the total number of clicks is proportional to the possibilities of a good ranking.

[amarnathsmm]

the lower the ad rank the more you have to pay for each clicks since most users are likely to click the ads above you