What is Anchor Text Diversity?

[PoolMaster]

What is Anchor Text Diversity?

[evejones]

I hope you ask something meaningful

[HosTechS]

Anchor text diversity refers to the diversity of anchor texts in links navigating to your website and it typically come into 5 categories:

1. URL (e.g. Example.com)
2. Brand / Company name (e.g. Example Ltd)
3. Keyword rich (e.g. ‘Hotel in France’ or ‘Sports shoes’)
4. Generic (e.g. ‘click here’ or ‘visit website’
5. Image link

Also, it has a combination of anchors to the same page which do not all point to the same keywords.

[ramnathan]

Anchor text is "exact match" if it includes a keyword that mirrors the page that is being linked to. For example: 'link building' linking to a page about link building. Anchor text that includes a variation of the keyword on the linked-to page

[eCommerceChamp]

What is Anchor Text? Anchor text can have a major influence on rankings in the search engine results pages (SERPs). Search engines such as Google are able to see this text and the page or site it is linking to and will take it as an indicator of the relevance of the target.