What is an Exact Match Domain?

[PoolMaster]

What is an Exact Match Domain?

[neelseowork]

An exact match domain (or EMD) is a website domain that includes the keywords you're targeting right in the search results.

[RH-Calvin]

An exact match domain (or EMD) is a website domain that includes the keywords you're targeting right in the search results.

[pssabarish]

An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com .The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).

[dennis123]

Hi Friends,
An Exact Match Domain is a domain that exactly matches the keyword. So if you were trying to rank for "purple shelled turtles" having purpleshelledturtles.com would be an Exact Match Domain or EMD.

In the past Google has given a lot of authority to EMD's. But spammers have used this as a method to create garbage sites and still get a high ranking becasue their domain was an exact match.

So Google's update is giving less authority to EMD's which means that they don't rank as easy.

Most likely there are other issues with why your sites may have dropped. There were other updates that rolled out at the same time.

[Saravanan28]

An Exact Match Domain is a domain that exactly matches the keyword.