How to create polished content?

[imriakapoor]

“polished writing” doesn’t represent a single form. Business blogs, comedy websites, and news articles all require different tones, levels, and styles of writing to count as polished in their given fields.


Add soundbites in-between text for interactive content.
Shorten up paragraphs and use bullets.
Use loose and colorful prose.
Find a unique, engaging voice that mimics the demographic lingo.

[eCommerceChamp]

The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced Youtility in the least, and are instead making content they think they need, rather than content real people actually want. Part of what is driving this misalignment of content and real value is our current infatuation with brands creating “great” content and going toe-to-toe with publishers.