What is an Exact Match Domain?

[HeavenlyBorn]

What is an Exact Match Domain?

[shoppingswag]

The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings.

[eCommerceChamp]

The Rewards and Perils of Using an Exact Match Domain. ... Take a peek into an 2007 SEO firm and they might be discussing why you should use… exact match domains.What is an Exact Match Domain (EMD)?An exact match domain (EMD) is a domain name that exactly matches the keyword you want to rank for.

[dennis123]

An Exact Match Domain (EMD) is a URL that consists of the keyword or keyword combination which the website in question is supposed to be optimized for. For this reason, this domain type is also called a keyword domain. For a long time, exact match domains were a popular means for SEOs to rank well and fast for a specific keyword. However, the influence of such keywords on ranking has decreased after Google’s EMD (exact match domain) update.

[RH-Calvin]

An exact match domain (or EMD) is a website domain that includes the keywords you're targeting right in the search results.

[akshaypandit]

An exact match domain is a domain name that exactly matches the keyword you want to rank for.

[vinu]

An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website.For instance, if you call your website BuyCheapJeansOnline.com.
The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).

[vijaykl32]

In exact match domain your domain name matches to the keyword you want to rank for.

[jerryperes]

An Exact Match Domain is a domain that exactly matches the keyword.

[yuva12]

The role of EMDs has significantly diminished during the last few years. It's best to include the entire long tail keyword in the page title, URL and description tag.