Why is anchor text important to SEO?

[jay_11]

Why is anchor text important to SEO?

[rscomponentseo]

These anchor texts are targeted - the keywords in the anchor text will match the targeted keyword of the page an SEO is trying to rank on. A backlink is a link from another website. ... The anchor text of these backlinks help search engines determine the most relevant keywords a web page should rank for.

[amarnathsmm]

Keyword rich anchor text refers to links containing your target keywords within the link text

[yuva12]

The anchor tag is essentially a tag that you can attach to a word or a phrase (exactly like you would a normal internal or external link), except it brings readers down to a different section of the page as opposed to another webpage. You're essentially creating a unique URL within the same page when you use this tag.