Social Listening – Are you doing it?

[nikki shah]

Social listening is the process of tracking mentions of certain words, phrases, or even complex queries across social media and the web, followed by an analysis of the data.
It helps for:
1. Reputation Management
2. Competitor Analysis
3. Product Feedback
4. Customer Service Benefits
5. Lead Generation
What are your thoughts on these?

[WoodsPainting]

A social listening tool is a software that monitors and analyzes online conversations about your brand, a specific topic, your competitors or anything else that's relevant to your company. It pulls in mentions of specified keywords and helps marketers analyze these mentions.