How does AdWords bidding work?

[rscomponentseo]

How does AdWords bidding work?

[SKPglobal]

Google Ads, AKA Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

[Neo_5678]

I think you should visit this: https://support.google.com/google-ads/answer/2459326

[handmaderug]

When someone searches for something on Google, the search engine queries its advertisers looking for a keyword match within its ad groups. If one or more advertisers are bidding on the keywords that Google deems relevant to the search query, the auction begins.

[RH-Calvin]

Set a daily budget and AdWords automatically adjusts your bids with the goal of getting the most clicks for the budget. With automatic bidding, AdWords does all the work to get the most clicks.