Is Google AMP a ranking factor (for SEO)?

[handmaderug]

Is Google AMP a ranking factor (for SEO)?

[PrimeItSolution]

Google AMP is certainly one of the key ranking factors for Search Engine Optimization (SEO). AMP stands for Accelerated Mobile Page. This open source tool is going to help people design web pages that are mobile compatible. Using AMP, you can create pages which load in a fraction of second.

[yuva12]

Google AMP is certainly one of the key ranking factors for Search Engine Optimization (SEO). AMP stands for Accelerated Mobile Page. This open source tool is going to help people design web pages that are mobile compatible. Using AMP, you can create pages which load in a fraction of second.

[sanjalisharma89]

As far as I know, Not always, If your website is perfectly optimized for mobile and it’s fast as jet plane Google will show basic version of website instead of AMP. And rank it higher :)

[yuva12]

No, AMP itself is not a ranking factor. AMP provides a set of benefits including increased speed, lazy loading, https, privacy preserved pre-rendering, etc. And all of these contribute to SEO. Additionally AMP pages with structured data have the ability to appear in Rich Search Results such as Google's News Carousel.

[dombowkett]

Yes, AMP is an important on-page SEO factors while optimizing the website completely.

[godwin]

When an AMP page is available, it can be featured on mobile search as part of rich results and carousels. While AMP itself isn't a ranking factor, speed is a ranking factor for Google Search. ... On mobile search, the AMP icon helps users quickly identify pages that load quickly and smoothly.