Why you need to prioritize Quality Score?

[nikki shah]

Quora adds 3 new targeting options for advertisers
1. Keyword history targeting
2. Gender targeting
3. Browser targeting

[viagracialis]

A “good” Quality Score in AdWords depends on what kind of keyword you’re looking at
A good Quality Score for branded keywords is between 8 and 10
A good Quality Score for high-intent commercial keywords is 7 to 9
7 is a good Quality Score for low-intent keywords
Aim for a Quality Score of 3+ on competitor keywords
Prioritize raising your Quality Score for high-intent keywords first

[Sojan]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.