Why is anchor text important to SEO?

[warrantyau]

Why is anchor text important to SEO?

[Mithzi Rai]

Anchor text is the clickable (often blue) text in a hyperlink.

[davidweb09]

Anchor text help to promote your targeted keywords in SEO Marketing campaign. https://www.bizcentralusa.com/

[Prateektechnoso]

Anchor Text is important in SEO to make a landing page from One page to another page. It's creating the Clickable option to move to another page or website.

[RH-Calvin]

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.