Which is a best practice for creating effective ad text?

[cleanetic]

Which is a best practice for creating effective ad text?

[rscomponentseo]

Use all capital letters in the headline.
Make sure the headline wraps to two lines.
Write several ads and see which one performs the best.
Capitalize the first letter of each word in the headline.
End the headline with an exclamation point.

[Wolverine]

All first letters as capitals
Relevant and structured information in the description
The thing that differs your product from others mentioned in the headline - price, speed, comfort or whatever else

[Prateektechnoso]

The Best Practice of Creating Ad Text:

* Follow the Guidelines of Ad Text (The Limited charcters of Meta Tags)
* Good Quality Title and Descrtiption for related Product or Service
* The Target Keywords are must needed in Title & Description
* Call to Action will help to generate more leads
* Extract Landing Page for relevent Text Ad
* Selecting related Keywords for Particular Text ad

[Saravanan28]

Image quality
All images used in advertising must meet certain quality standards. The image layout must conform to Google Ads standards and the image itself can’t be blurry. See the Image quality policy for more information.
Unclear relevance
All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.
Misleading content
All information should be accurate and descriptive of what you’re advertising. See the Misleading content policy for more information. Image ads can’t contain images that resemble site warnings or error messages, and images can’t appear to be more than one ad.
Adult content
To keep ads relevant and safe for users, Google restricts adult content in certain circumstances. See the Adult content policy for more information. Image ads can’t contain any adult-oriented content.

[SKPglobal]

1. Write compelling, genuine ad copy

Craft messaging that focuses on user benefits.
Tie creatives to your keywords.
Avoid generic language in your ads. Use specific calls to action.
Give people answers and avoid questions in text ads.

2. Create ad text that appeals to users across devices

Focus on your headlines.

3. Set up your ads for success

Implement all ad extensions that make sense for your business, trying for at least three.
Use keyword insertion and ad customizers if you have a lot of ads to maintain.

4. Test and optimize creatives

Add 3-5 ads per ad group.
Focus your testing efforts on high-value campaigns.
Optimize your ad rotation to prefer the best performing ads

[jayam]

Use all capital letters in the headline.
Make sure the headline wraps to two lines.
Write several ads and see which one performs the best.
Capitalize the first letter of each word in the headline.
End the headline with an exclamation point.

[yuva12]

Use all capital letters in the headline.
Make sure the headline wraps to two lines.
Write several ads and see which one performs the best.
Capitalize the first letter of each word in the headline.
End the headline with an exclamation point.

[sophiawils59]

Enough answers are given, I think @op should close the thread now!!