Which formula does Google use to rank keyword-targeted ads on Google Search?

[PrimeItSolution]

Which formula does Google use to rank keyword-targeted ads on Google Search?

[dennis123]

Hi Friends,
It’s Google’s algorithm, you can’t track which one as Google uses more than 200 algorithms for keywords and which keep changing over time. No set formula is there.

[WoodsPainting]

The ad with the highest Ad Rank will appear in position number 1 and the others with a lower Ad Rank will following down the page. The criteria used by Google AdWords for determining your Ad Rank are different for keyword-targeted ads that appearing on the search network than those that appear on the content network.

[pharmasecure]

A) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
B) Maximum cost-per-click (CPC) bid x Quality Score
C) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
D) Maximum cost-per-click (CPC) bid only