What's one benefit of creating multiple ad groups?

[PrimeItSolution]

What's one benefit of creating multiple ad groups?

[dennis123]

Hi Friends,
Benefit of having multiple ads in an ad group is that When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often. A preference that determines which ad in your ad group should show (when you have multiple ads).

[propertyseo]

You can break up keywords and ads into related themes is one benefit of creating multiple ad groups

[pharmasecure]

1. You can target specific ad groups into various Google network
2. You can set different budgets for each ad group
3. You can pause specific keywords if they are not performing well
4. You can break up keywords and ads into related themes
Well, maybe its not a misleading question, but still creates some confusion. A reason why you should break keywords into related themes, in fact, is to optimize your ads achieving better quality score and adjusting your bids. So, for me both answers “you can break up keywords ads into related themes” and “you can set different budgets for each ad group” are equally correct.

[Saravanan28]

Optimized ad rotation and a/b testing to identify the best performing ads