What should one do to avoid penalty?

[propertyseo]

What should one do to avoid penalty?

[pharmasecure]

1: Don't buy links. Links passing SEO value to your site should look natural. ...
2: Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings. ...
3: Make original, quality content.

[Neo_5678]

Simply, Follow the guidelines of Google to avoid penalties.

[sophiawils59]

Stictly follow the white hat methods because White hat methods include those which align with Google’s search guidelines and will not leave you at risk of one of their penalties.

[jayam]

Here's the top 3 guidelines to avoid a penalty:
Don't buy links. Links passing SEO value to your site should look natural. ...
Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings. ...
Make original, quality content.

[Naksh]

Adopting white hat and grey hat techniques can save you from Google Penalties. Besides this, you should be very careful with implementation on your website.

[dombowkett]

We should keep away from poor backlinks building & content marketing.

[John-Smith]

Simply follow the guidelines of Google to avoid the penalty.
make sure you do white hat SEO activities for your website.