How Google BERT affects content strategy?

[nikki shah]

The content strategy is affected in the following 3 ways by Google BERT:
1. Informational Queries Take the Spotlight with BERT
2. Fortune Favors Laser-Focused Answers
3. Longer Content Might Not Always Be Better

For more details on this, you can have a check on SEJ's recent blog

[ritesh3592]

I have some doubts on the 2nd point, will check on the SEJ blog. Thanks for posting a valuable thread.

[WoodsPainting]

The Ultimate SERP Marketing Tool
BERT is said to be among the biggest Google updates of the year – affecting roughly 10% of all search queries. BERT – which stands for Bidirectional Encoder Representations from Transformers – was carried out to help Google better understand natural language processing.

[sophiawils59]

Hey @woodspainting, what would you like to say? I didn't get you!!

[jayam]

BERT is said to be among the biggest Google updates of the year – affecting roughly 10% of all search queries. BERT – which stands for Bidirectional Encoder Representations from Transformers – was carried out to help Google better understand natural language processing

[Saravanan28]

The strategy to optimize the content would be to focus on writing a great content in natural language for the people. Try to provide your users with the best content possible. ... Along with these changes Google has also made some changes in the featured snippets.

[davidweb09]

After Google Bert update, we have to use only point-to-point content 400-500 words content for better online ranking. https://www.soundlifelessons.com/