What's a good bounce rate?

[WoodsPainting]

What's a good bounce rate?

[Maria Jonas]

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

[dennis123]

Hi Friends,

Google’s definition of bounce rate is the percentage of single pageview visits to a website. But they actually have it wrong.

It is very common for clients to ask us what a good bounce rate is, or what the average bounce rate is. In the past, I’ve usually offered an answer supported by my own anecdotal evidence. I figured it was probably time to put my intuition to the test.

I pulled the analytics data stretching back over roughly a year for a relatively small sample of websites (about 60) and averaged them out. The domains were picked at random. Most were clients. Some were not. Some profiles had 1,000,000+ unique visitors, some with only a few thousand. Some have active internet marketing campaigns. The majority do not. The sample set is all over the place.

[jayam]

Your ideal bounce rate should be somewhere between 20% and 50%. A bounce rate around 50% is an average bounce rate. Many websites have a high bounce rate – up to 70% – without it negatively impacting their conversions.

[nicksavoia]

Bounce rate in an on-page seo factor, it should be as low as possible.

[yuva12]

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. If site entrance pages are not relevant to your visitors then you can't expect any conversion, sales or leads. Your whole purpose of setting up a website may have no commercial value.

[GeethaN]

Bounce Rate is the percentage of visitors who enter the site and then leave rather than continuing on to view other pages of the same site. ... As per studies it is said that the average bounce rate of a website should be 40.45%.

[amarathomas]

A bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average.

[neelseowork]

What's a good bounce rate?

It depends on the niche, type of the website and also if the bounce rate is overall or of a specific landing page!

[RH-Calvin]

Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It can be reduced by:

Good content update
Internal links
Easy navigation
Quick loading of webpage