Does Page Rank still matter?

[nikki shah]

In a recent post from SE Roundtable, I found this under "Google: We Still Use PageRank Internally".

Google's John Mueller said that even in 2020 Google does "use PageRank internally." He added that it is one of among many other signals Google uses. But Google does not use domain authority, a metric from Moz, he had to say again.

John also added that it is different from the original PageRank Google used in the 90s. He said "It's not quite the same as the original paper, there are lots of quirks (eg, disavowed links, ignored links, etc.), and, again, we use a lot of other signals that can be much stronger."

This made me think - should we consider PR or DA? What's your opinion?

[Mecanertech]

The last official public PageRank update happened in December 2013. But there's enough evidence here to suggest PageRank still exists and it's still a metric that matters, even if the general public can no longer view their 1 through 10 Toolbar PR score.

[Neo_5678]

Yes, it does! but unfortunately, Google stopped updating it. So we can't know the latest PR of the website.

[nicksavoia]

No, google has started quality score in place of pagerank.

[yuva12]

PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.

[godwin]

The last official public PageRank update happened in December 2013. ... But there's enough evidence here to suggest PageRank still exists and it's still a metric that matters, even if the general public can no longer view their 1 through 10 Toolbar PR score

[RH-Calvin]

Page rank is no more important as Google has stopped their page rank algorithm updates for a few years now.

[davidweb09]

Google is no longer assume Pagerank as ranking factor, Now DA & PA number matters. http://www.barprofessors.com/

[vinithaeka]

The same goes for PageRank. Google took out the scores from the public access, but PageRank stays its secret sauce ingredient. What's more, it still matters for rankings, as it helps the search engine determine the most relevant result for a particular query.

[dennis123]

Hi Friends,
Thanks for sharing helpful info.