6-Step Guide for Law Firms regarding SEO Content Writing

[Maria Jonas]

1. Write for Topics Over Keywords
2. Define Client Personas
3. Types of Content to Create
• Blog Posts
• Location Pages
• Audio & Visual Content
4. Essential Qualities of the Content
5. Promoting Your Content
6. Measuring Conversions

[ritesh3592]

Thanks for sharing a helpful keynote of content writing!

[Neo_5678]

"5. Promoting Your Content" on social platforms?

[jayam]

Thank you for sharing information about SEo content writing.

[SKPglobal]

• 1. UNDERSTAND THE STATE OF GOOGLE RESULTS FOR LEGAL SEARCH QUERIES
• 2. SELECT YOUR KEYWORDS BASED ON INTENT
• 3. ALTER YOUR WEBSITE STRUCTURE TO OPTIMIZE FOR SEARCH
o A. SINGLE SERVICE LAW FIRM WEBSITE
o B. MULTIPLE SERVICE LAW FIRM WEBSITE
o C. MULTIPLE LOCATION LAW FIRM WEBSITE
• 4. OPTIMIZE FOR LOCAL SEARCH AS WELL
o GOOGLE MY BUSINESS
o REVIEWS
o LOCAL CITATIONS / DIRECTORIES
• 5. CREATE CONTENT THAT ATTRACTS NEW EYEBALLS TO YOUR WEBSITE
o ASSIGNING KEYWORDS TO YOUR CONTENT
• 6. YOU NEED HIGH POWER LINKS, AT SCALE
o SOCIAL MEDIA AND FORUM LINKS
o INTERNAL LINKING
o LINK OUTREACH
• 7. TRACK RESULTS AND SCALE EFFORTS
o OVERALL SEARCH ENGINE VISIBILITY
o ANALYZING ORGANIC TRAFFIC
o ORGANIC TRAFFIC TO "TARGET PAGES"
o LEADS AND PHONE CALLS FROM ORGANIC