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View Full Version : What is the maximum limit of Characters used for PPC Ads?



tomsfashion2019
04-08-2020, 09:06 AM
What is the maximum limit of Characters used for PPC Ads?

jayam
04-08-2020, 12:52 PM
The new one allows up to 270 characters (three headlines of 30 characters and two description lines of 90 characters), roughly doubling the maximum text.

dennis123
04-09-2020, 12:09 AM
Hi Friends,
As of January 16th, 2019, these are the character limits for expanded text ads on Google Ads

Headline 1 - 30 characters
Headline 2 - 30 characters
Headline 3 - 30 characters
Description 1 - 90 characters
Description 2 - 90 characters
Display Path 1 - 15 characters
Display Path 2 - 15 characters

warrantyau
04-10-2020, 04:50 AM
First three headlines have 30 characters.