How do you approach keyword research?

[handmaderug]

How do you approach keyword research?

[GeethaN]

I am going to give you an answer that seems unconventional, but will work every single time. You ready for the elaborate answer? Simply…..

Use your head.

Yes, there are tools that will help you find the best keywords like Semrush, Keyword planner, Majestic, Ahrefs…..but start with this one question. If I were searching for “blue widgets”, what would I search for?

Best price on blue widgets

Where to find blue widgets

what are the different types of blue widgets?

As you start asking questions, pay attention to what Google is using in the autocomplete, and at the bottom of the page for related keyword searchers. More than 70% of search queries are longtail, and you can pick up so much traffic targeting these longer variations of your keywords. The best part of longtail….you are dealing with much less competition for your keywords.

I love to use common sense and ask people I work with what they search for when I start any keyword research project. I will rely on tools to help, but nothing beats simple research like asking others. If you ask 10 people what they would search for when looking for “blue widgets”, you will have 10 variations of keywords to target with your on-page and off-page optimization efforts. That is by far the best place to start.

Hope I didn’t dumb it down too much for you, but most people get so caught up in tools and paid services they forget to start with the basics.

[dennis123]

Hi Friend,
To Research Keywords for Your SEO Strategy
Step 1: Make a list of important, relevant topics based on what you know about your business.
Step 2: Fill in those topic buckets with keywords.
Step 3: Research related search terms.
Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
Step 5: See how competitors are ranking for these keywords.
Step 6: Use the Google AdWords Keyword Planner to cut down your keyword list.
And ... You're done!

[WoodsPainting]

Hi,

You’ll want to explain which keyword tools you use for research, as well as how you go about it. For example, if you use Google Keyword Planner to do your keyword research, then that’s your answer for the tool used. But you must also explain how you go about it. You must demonstrate you do more than simply guess at a keyword and type that into the tool before checking the results. For example, perhaps you use personas to consider potential problems a prospect faces, and you look for keywords around that. You should also explain that you consider longer keyword phrases, search volume, and the competitiveness of a keyword. Demonstrate that you know how to find the sweet spot in keyword research, where the keyword narrower so it’s targeted and has good search volume, but is not highly competitive.

[bob22]

dennis answer seems nice, i will follow it.