What is a Google Penalty and how to avoid them?

[handmaderug]

What is a Google Penalty and how to avoid them?

[sophiawils59]

Here's the top 3 guidelines to avoid a penalty:

-Don't buy links. Links passing SEO value to your site should look natural
-Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings
-Make original, quality content.

[Neo_5678]

A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review.

[dombowkett]

After Google penalty, website disappeared from search results.

[dennis123]

Hi Friend,
A Google penalty is a negative impact on your website’s search result ranking based on updates made to search algorithms or even a manual review. The penalty can be due to the various reasons with the main being usage of Black-Hat SEO techniques.

You can avoid a Google Penalty by avoiding these Black-Hat SEO Techniques:

Cloaking and/or Sneaky Redirects
Hidden Text
Keyword Stuffing
Pure Spam
Spammy Structured Markup
Thin Content With Little or No Actual Value
Unnatural Inbound and/or External Links

[jayam]

Don't buy links. Links passing SEO value to your site should look natural. ...
Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings. ...
Make original, quality content.