Is there any SEO benefit to anchor text links in PDFs and any tips on how best to opt

[makoo]

Is there any SEO benefit to anchor text links in PDFs and any tips on how best to optimise a PDF for search?

[dennis123]

Hi Friend,
Yes, there are SEO benefits to anchor text links in PDFs. Search engines index pdfs, just as they index html and other text-based pages.

To optimize a PDF for search, I would


Use text formatting (h1, h2, etc.) to optimize headlines and subheads with keywords
Use text formatting (bold, italics, etc.) to optimize keywords in body text - use minimally (first-use and for emphasis) and at the top of the document rather than throughout.
Use anchor text links both to pages within your site and to pages in other sites to build relevancy and authority. Look for pages with high SERPs value for linking. For internal site and blog linking, find ways to link back to the PDF.
The same keyword relevancy that makes an html page rank better will make a PDF rank better, so make sure you optimize your keywords in the content - but don't overdo it.

[shimarhussain12]

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

[swaroop97]

Here's why PDFs are not ideal for SEO. PDFs can be crawled as though they are web pages by search engines. However, in most cases, they lack information found in standard web pages. ... Search engine bots can crawl, index, and rank them, but they lack the data needed to be ideal SEO assets for content producers.

[marriageproblem]

Agree with all of you guys. Thanks for share it.

[nicksavoia]

Website urls in pdf help as backlinks because search engine index content & links both in a document.