What are the negative keywords in Google AdWords?

[makoo]

What are the negative keywords in Google AdWords?

[SinelogixTechno]

Negative keywords are a way of informing Google what you don’t want your ad to show for. If you add a negative keyword to your ad campaign, you tell Google not to show your ad for any search term containing that keyword.

[jayam]

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match.

[jayammrg]

Use negative keywords when you want to ensure that your ad doesn't show for a particular word. By preventing your ad from showing on irrelevant searches, you save money on wasted clicks and create more opportunities for it to display on searches that are relevant and could lead to conversions.

[swaroop97]

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match.