B2B on Amazon

[MBA Trainer]

How can we define strategies for B2B on Amazon ? What type of strategical planning is required ?

[John-Smith]

Well I guess you should hire an SEO expert to make custom strategy according to your requirements.

[GeethaN]

Amazon is know as the disruptor of all things. I still haven’t heard about anyone personally saying praises about their B2B arm. Just a quick look and all seem the same.

Amazon B2B

Personally vetted manufacturers.

Insurance against selling/buying of goods.

Shipping handled by Amazon.

Easy Payment solutions and Corporate Credit extended.

Marketing : No active marketing required. Maybe when one enters their credentials while signing up they are prompted to register as a B2B merchant or B2C.

[jayam]

Amazon strategy

In their 2008 SEC filing, Amazon describe the vision of their business as to: “Relentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise.”

[jayammrg]

1) People Buy Benefits. ...
2) Clearly Define Your Customer. ...
3) Identify the Problem Clearly. ...
4) Develop Your Competitive Advantage. ...
5) Use Content and Social Media Marketing to Your Advantage. ...
6) Sometimes, You Will Have to Cold Call.

[chandrao7]

Amazon uses the high runner strategy to market its products. This strategy uses data to uncover which products are in the highest demand in every category. Amazon's pricing algorithm then prices those products competitively and bids heavily on advertisements to pull people to these products.

[dombowkett]

You have to update with Amazon, with discount while sale is live.