What is the difference between direct marketing and branding?

[juliaalan]

What is the difference between direct marketing and branding?


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[dennis123]

Hi Friend,
Direct Marketing is intended towards generating demand and increase the revenues of a company. Brand Marketing is all about connecting with the audience at a much deeper level through stories.

[foxcloud]

You can also add that the effect of brand marketing is more long-term.

[swaroop97]

Direct Marketing is intended towards generating demand and increase the revenues of a company. Brand Marketing is all about connecting with the audience at a much deeper level through stories.

[SinelogixTechno]

Direct marketing and branding are two different ways to sell or promote the product.

Direct marketing: When a company chooses to directly approach customers to sell their products is called direct marketing.

Example: A salesman is coming to your home to sell pens. This is called direct marketing.

Nowadays, Direct marketing is used by many R.O companies to sell their products. Aqua Guard doesn’t have any showroom. They are selling products only by direct marketing.

Branding: When a company chooses to promote their product through different advertisements is called branding. Branding includes advertisement through posters, pamphlets, wall painting, TV Advertisements etc.

Example: Coca-cola company is using branding method for the sale of their product.

[james.02192]

Just google Direct Marketing vs Brand Marketing!
you will get the detailed answer.