What are the methods adopted for competition analysis?

[makoo]

What are the methods adopted for competition analysis?

[jayam]

SWOT Analysis. The SWOT framework helps you evaluate the internal (Strengths and Weaknesses) and external factors (Opportunities and Threats) that impact your business or a course of action. ...
Porter's Five Forces. ...
Strategic Group Analysis. ...
Perceptual Mapping.

[jayammrg]

Identify your competitors. ...
Examine your competitor's website & customer experience. ...
Identify your competitor's market positioning. ...
Take a peek at pricing. ...
Problem solve for shipping. ...
Take a temperature check with reviews. ...
Review social media.

[chandrao7]

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.

[RSM_Recruitment]

Hi,
these tips are useful for competition analysis

1. Determine Competitive Intelligence Objectives
2. Define a Research Method
3. Define your Data Collection Method
4. Analyze
5. Benchmark

[dennis123]

Identifying your competitors

Obtaining information about your competitors
- Brand awareness - the % of your target market that are aware of your competitors
- Pricing - cost of your competitors’ products and services
- Financials - share prices, earnings reports
- Products - strengths and weaknesses of their products
- Customer experience - standard of customer care
- Intellectual property - copyrights, trademarks, patents
- Marketing - their campaigns, events, promotional activities, social media
- Risks - competitive strengths/advantages
- Opportunities - what they’re doing badly, that you can do better
- Company culture - old school or start-up?
- Distribution - the regions, countries they cover

Evaluating their strategies
- Determine their strengths and weaknesses relative to your brand’s
- Predict their behavior and make informed business decisions

[davidweb09]

You should check your competitors backlinks, content & SEO strategy to copy it. https://bit.ly/3km2Ih7

[shimar456]

SWOT Analysis. The SWOT framework helps you evaluate the internal (Strengths and Weaknesses) and external factors (Opportunities and Threats) that impact your business or a course of action. ...
Porter's Five Forces. ...
Strategic Group Analysis. ...
Perceptual Mapping.