What are the Most impacted factor for keyword ranking ?

[Dynapro]

Hello everyone,
How do keywords play an important role in the ranking?

[jayam]

A Secure and Accessible Website.
Page Speed (Including Mobile Page Speed)
Mobile Friendliness.
Domain Age, URL, and Authority.
Optimized Content.
Technical SEO.
User Experience (RankBrain)
Links.

[jayammrg]

Content is Still King. Content Quality. ...
Freshness. The Google Freshness Algorithm is real game changer. ...
Backlinks. Backlinks remain one of the strongest ranking signals in Google's search algorithm. ...
Mobile First. ...
Page Speed. ...
Schema code. ...
Brand Power and Social Signals. ...
Domain Power.

[chandrao7]

Identify content topics that your audience will find informative and useful.
Prioritize your content production efforts to target the most valuable, high commercial intent keywords.
Structure your paid search campaigns to target relevant keywords with tightly organized ad groups.