How often should I post on social media?

[RSM_Recruitment]

How often should I post on social media?

[makoo]

Hi,
This largely depends on your audience. While you definitely should publish at least one post every day, you should see if posting more often will make any difference in your performance. Once you find a posting frequency that works for you, create a publishing calendar, and follow it consistently.

[jayam]

Most studies agree that once per day is optimal, with a maximum of two posts per day. Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.

[jayammrg]

Social Media Week recommends posting 5-10 times a week. That evens out to around one or two posts per business day. Adobe suggests posting 6-11 times per week. That's fairly consistent with what other studies suggest.

[chandrao7]

We recommend our clients to publish only 1-2 posts per week, putting more focus on strategy, quality and advertising. According to a Hubspot study, companies that post much more than 1-5 times a month on Facebook saw their engagement decline by 60%. The takeaway: quality trumps quantity on social media.