What's the difference between SEO and keywords..?

[swatijain2233]

Hello friends,

What's the difference between SEO and keywords..?

[Propertyseo2020]

Hi,
SEO, or search engine optimization, is the part of search marketing that uses ORGANIC tactics to gain visibility in SERPs. On-page SEO optimizes each individual page of a website to target a specific keyword and appeal to search engines.

[godwin]

SEO, or search engine optimization, is the part of search marketing that uses ORGANIC tactics to gain visibility in SERPs. ... On-page SEO optimizes each individual page of a website to target a specific keyword and appeal to search engines.

[PrimeItSolution]

Hi Friends,

The difference between SEM and SEO is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

SEO is about optimizing your website to get a better ranking in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

[jayam]

Keywords are the base of SEO campaign and using it you want to get ranked. But keywords are not the reality. It represents what you want not what users are actually searching. From this, I would like to ask a question.

[jayammrg]

So it's important to know that SEO does still matter—to a degree. For example, it's still very important that your long-tail keyword shows up in your page title, URL, subheaders, image descriptions, meta descriptions, etc. In other words, keyword placement is still important. But frequency is not.

[chandrao7]

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.

[GeethaN]

Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc.